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Even if you've created marketing plans before-it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic The Marketing Plan, you'll learn how to navigate this perilous new landscape-while actually generating...
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The key to bridging your global innovation gap
In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories-sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge?...
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Regional cooperation and integration (RCI) has become a valuable means for attaining national development goals. This publication covers the progress of the Asian Development Bank (ADB) in implementing its Operational Plan for Regional Cooperation and Integration, 2016-2020, focusing on 2016, by reviewing progress made and identifying areas for improvement. It complements ADB' s existing RCI reports by focusing on RCI progress aligned with the three...
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Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage.
More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare....
85) The Way of the Warrior in Business: Battling for Profits, Power, and Domination - And Winning Big!
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Get the Killer Instinct-learn how to use strategies and tactics used by the military to win big in the business world. Highlights: How to dominate your market and stay number one. Go after competitors who are easily conquered-the easiest and quickest way to win big. How to win big in each of the four battlegrounds of business. The 5 kinds of attacks-enveloping, frontal, wing, flanking, and guerrilla. Find out what your risk-taking profile is-are you...
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The Brass Tacks Guide to Writing a Winning Business Plan is a complete guide to creating a world class business plan package. It will walk you step by step through the process of researching, synthesizing, and writing a compelling, fundable VC-caliber business plan. You'll get a real-world look at the process of writing a plan for the author's entrepreneurial adventure travel business, Neur Tours, while learning the ins and outs of industry, market,...
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Meet Jim Barton, new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its military and manufacturing culture to become a global aerospace integrator.
Jim isn't real: Harder Than I Thought is a novel. But his story--developed in consultation with seasoned, actual CEOs--contains crucial lessons for all chief executives....
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'>Spanish 4748""",,,,,,,,,,,,,,,,,,,
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El lector está próximo a conocer la experiencia del Banco Colpatria en el avance directivo y gerencial para la implementación de la "Estrategia CERO", a través de la narración de los aspectos más relevantes de las actividades de innovación "en sus cuatro ámbitos: producto, proceso, mercadotecnia y organización" (OECD, 2006), descritas a partir del método de caso de negocios.
Dicha narración provee al lector las principales lecciones de...
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Business analysis is a crucial discipline for organisational success, it enables organisations to rise to the challenges presented by today's increasing pace of change. It is a broad field and has matured into a profession of its own, with its own unique career roadmap.
This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools, commonly used methodologies and techniques,...
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It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone - from frontline employees to senior executives - can get aligned in contributing to the growth of a firm. Scaling Up focuses...
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The premise of 'Above the Fray' is that the Information Age is creating a turbulence most business owners fail to acknowledge or take steps to profitably manage. 'Above the Fray' offers a method of creating a vision that produces clarity. It teaches how to create plans with a bias toward action and speed of implementation. It suggests a systems approach to hiring the right team members who can handle today's fast-paced environment. Readers will discover...
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Der dramatische Wandel der Geschäftswelt und die stetig steigenden Herausforderungen für Führungskräfte hinterlassen deutliche Bremsspuren in der Geschäftsentwicklung deutscher Unternehmen. Warum finden viele trotz ausreichender Kapazitäten und Ressourcen nicht in die Erfolgsspur?
Der Wandel kann nur durch Führungskräfte mit den nötigen Kompetenzen und Fähigkeiten bewältigt werden. Das Zeitalter des Leadership ist angebrochen. Leader denken...
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Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss "why" execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It takes the reader on the implementation journey and is...
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'>Spanish 4748""",,,,,,,,,,,,,,,,,,,
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El tradicional enfoque de la estrategia asume un entorno predecible y estable. Sin embargo, hoy en día el mundo está caracterizado por factores de turbulencia, incertidumbre, innovación y ambigüedad que provocan cambios disruptivos. Estos requieren de un replanteamiento estratégico y nuevos enfoques que deben ser diseñados y testados.
El objetivo de este libro es convertirse en una guía principal que muestra cómo la planificación con escenarios...
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Wake up and take control of your life and business! Darren Stephens and Spike Humer, two of the world's most Brilliant Business minds, reveal the secrets to how to transform your business and make it survive and thrive in any economic climate. What separates companies in any economy, any market or any industry is your ability to adapt, adjust and execute. Business owners who know where they are, where they want to go, and then take effective action...
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Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to...
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Through his book "...I am Tired", author Mr. Michael Nassirian is enlightening the young college graduates, entrepreneurs, corporate leaders, and anybody working in corporate America with key observations behind dynamic strategies in corporate culture.
"...I am Tired", is a roller coaster ride that will let you experience the American corporate culture prevailing in different parts of the country. This book unfolds the vital essence of struggle behind...
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A buy-sell agreement (BSA) must set the rules of transition for a closely-held business. Author L. Paul Hood, Jr. shares 30+ years of experience writing BSAs to help business owners avoid the ugly consequences of a poorly drafted BSA. You'll learn about:
• Types of BSA agreements
• BSA trigger events
• Tax consequences of BSAs
• Best practices for best outcomes
Filled with expert information, handy checklists, and useful templates, “Buy-Sell...
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Old and well-known strategy models are hardly usable when making strategic choices in this era of ever-increasing turbulence.
Innovative business and organizational insights on strategic management, appealing examples and practical tools and instruments.
Guidance to leaders, professionals and students who wish to further develop their skills in strategic management issues.
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What makes a successful CEO? Most people call to mind a familiar definition: "a seasoned manager with deep industry expertise." Others might point to the qualities of today's so-called celebrity CEOs-charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company...
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